Overview

At Newyear Golden Tea we are guided by a fervent belief in our responsibility to give unconditionally, with kindness and respect. To fulfil that responsibility, we offer this kindness to people and communities. It is our mission to act in such a way that we inspire kindness in others, too. Our task can never be truly complete, so we are constantly seeking new ways for compassion and ethical values to be applied in our business practices so we can give back to those who need it most. We focus on three areas: the people and communities who grow, pick, process and drink our tea, we ensure we stay true to responsible sourcing and we implement sustainable business practices to minimise our impact on the planet. In a small way, with every cup of Newyear Golden Tea, we strive to make the world a better place.

Sustainability & The Environment

Newyear Golden Tea is deeply committed to reducing the impact of our business on the planet. We take very seriously our responsibility to make our business activities environmentally friendly in every way possible. This is achieved through a number of initiatives.

We are committed to reducing our carbon footprint by cutting CO2 emissions by 5%, and reducing our reliance on plastics by testing other materials as viable alternatives in the years ahead. It’s just the beginning of the journey and we are constantly evolving.

Our recent initiatives to enhance the sustainability of Newyear Golden Tea packaging materials include:

  • – Development of a new biodegradable composition
  • – Creating inner cases from 100% recycled composition paper board
  • – Exploring use of plant-based filter paper over cellophane
  • – Removing cellophane from our packet tea range to cut plastic usage
  • – Exploring the recycled composition of master cartons

Key energy saving initiatives we have adopted include:

  • – Energy efficiency in plant operations
  • – Energy efficiency in transportation
  • – Substitution of fossil energy with renewable energy

impact of newyear golden tea journey

NewYear group of Companies started its venture with the idea of finance in the year 2010. Newyear Group is the first company in India which took the risk of starting a Kuri of 50 lakh rupees with small monthly instalments for a long term period. By introducing such a plan majority of the people were curious of how a financial firm with such huge chitty amount would be successful. But progressively we proved that not only it is possible but also it attracted large number of customers. This happened mainly due to the realization from the customers, that even with small monthly investments they could get a higher savings. The company started its office at Kechery, Thrissur in 2011. We are proud to say that with the support and faith by our customers, Newyear Group of companies has reached successful heights.

Promoters of our company wanted to expand their business to another level. So they started their quest for a product that would be a milestone in history and also was stubborn that the product should be originated from India. With years of research and study our promoters wanted to avail a fresh tea experience. For that they travelled all over the world in search for a lip smacking hot cup of tea. They visited various tea estates to unravel the best tea leaves. The research for how to give the world the best luxury tea experience went on for more than many years. This entered in to registering of Newyear Golden Tea in 2013. The company established its headquarters in Kechery. Later in 2015 as the scope and market for the tea was analysed, the company shifted its tea related functions to Karukutty, Kochi as the corporate office. For the global marketing of the product company vision its base to be at Dubai and registered Newyear Golden General Trading LLC in 2017.The quest for quality and premium tea ended up in Sri Lanka where our promoter’s realized the quality and specialty of tea grown in the area was unique, thus beginning of a new phase of Newyear Golden Tea. Company started its business initially by signing an MOU with Sunshine Tea Pvt Ltd, which is our major tea supplier. Understanding the current tea market the company focuses on flavoured tea, by 2018 and 2019 the company got its flavour license from Tea Board of India.

Newyear Golden tea entered the market with not just a selling perspective but also provide the customers the opportunity to taste the luxury tea at our own tea bars. For that the company opened its Tea Bar and Tea Mall in its corporate office in 2019. Company visions to allow each and every customer to savour our premium tastes and directly purchase it as well. Newyear Group of Companies has reached its final phase of introducing the luxury tea to the world, for that our soft launch has been conducted in 1st of January 2022. We know that our product will conquer the tea markets and also be a milestone in the tea industry, so we plan to globally launch the New Year Golden Tea soon…