BRAND RATIONALE

BRAND RATIONALE FOR Newyear Golden Tea

The Newyear Golden Tea brand is presented in a red and golden combination to create premium impact for the brand.The colour red creates an 'ahead of the others ' feel while it impacts well at the viewer mind.While the letters are in gold to set a supreme standard profile of the brand. The elements of the logo design are carefully chosen to define the aspired values of the brand.

The elements of the design are thoughtfully chosen to create a desired impact of the brand characteristics, such as premium feel, quality, taste, richness of flavour and value of having it from a consumer

The design representation of the brand name Newyear Golden Tea is developed to create an impact of elegance blended with style as it is evident in the formation of letter ' Y '. The stylised tail and stroke creates a feel of high value and taste while creating an impact for the consumer as someone belonging to a premium class. The simple font representation of Golden Tea speak of truthfulness and high confidence in presenting a premium value product to the consumer. The top element of two leaves as a suggestive visual element connects the nature and purity concepts well while the bottom hand element represent a wholehearted trust offering the consumer, a call to share the joy of great taste. This is how Newyear Golden Tea paves way of connecting with its consumers, offering a high value and in creating a lasting bond to enjoy and cherish