BRAND RATIONALE/ NEWS QUEST

News Quest is driven by an unstoppable quest for discovery, and is always looking for what’s the real truth under cover and seen outside

The Brand Logo

The logo is the representation of the very idea of the need to know more and to get to the real truth behind every news and issues around us.

The development of the logo is based on a direct approach, addressing the viewer, point blank. A straightforward approach with strong design elements emphasizes the aspects of honesty and seriousness of this venture. The logo has been developed with a minimalistic and contemporary approach , using the powerful representation of monotone colour of Post Office Red and the symbolic representation of ‘ ? ‘with a straight , simple style with the brand name on its top. The sans-serif styling of ‘NEWS’ hits the viewer’s eye straight, while the power of the brand idea is effectively communicated by ? with a real punch . Also note that the element in the brandname, News is presented in pure white while the other element ‘ ? ‘ is placed on a similar white background. This creates a stark , powerful impact while placing the brand representation on a pure white platform. This tone of white represent purity, honesty and straightforwardness that defines the underlying character of the brand NEWS QUEST. The creative idea is executed in a straight approach to get maximum eyeball attention and imprint the same in the viewer’s mind.

MORALITY OF NEWS QUEST

News Quest creates a wall of protest against the overflowing market interest where truth and justice weighed against the money value. We constantly work towards letting the world know to interact and empower. We are united by the perspective that each news should be focused towards the truth.

• For the proper execution of the above said we are obliged to follow and uphold the values of truth, courage, justice, freedom, trust and diversity.
• The Oshovian philosophy “Truth is within”, leads us to reach the apex of truthfulness.
• Programmes, News Bulletin editorials are provided with declaration of its validity and meticulousness unveiling the source and truthfulness of news. We showcase diverse views and opinions wiping out prejudice and partisan.
• We defend commercial exploitation, hypocrisy and selfish motives.
• We stand for the voice of the voiceless. We consider and respect the cultural believes, values, inherent personalities and diversity of varied communities.
• We strongly believe that a boundless world builds a creative and brighter life ahead. NewYear envisages policies that strengthen the said policies.
• News Quest aims towards creating an equitable work culture where devoted minds are given opportunities irrespective of caste, creed, gender and religion.
• Embracing the fact that a wealthy society moulds creative people, our interventions aims in building plentiful and effluent living environment and creating a society rooted in moral values.
• News Quest acts to ensure every citizen the right to know as well as to inform. Through the popularization of journalism, we kickstart the revolutionary progress of a reporter in each village, which could create an active and popular platform.
• News Quest emerges with a new perspective of arriving at solutions along with criticism, creating a novel media culture having dominance of democracy.
• We stay vigilant on the traps of speculations and propagations. We are always ready to accept and rectify if any mistakes occur and will strictly prevent it from repetition.
• News Quest stands as a model for the world media as a channel that does not accept advertisements in order to erode the conveniences of indulging in endless market interests and to uphold the above values.
• We, as a team, is willing to sacrifice our lives for the truth, we are ready to wholeheartedly face any challenges our media professionals may face. We fight for the protection of press freedom in collaboration with journalists' unions, associations and government agencies.

NEWS QUEST PROGRAMS

• ENERGY DARSHAN
• SHE ROSE
• MEDIA THE REBEL
• PARADIGM SHIFT
• BEYOND LOGIC
• UN MASKING
• INSIGHT ON SEXUS
• THE LAST TOUCH

A News Desk is the transfer point between a reporter and an editor. The news desk may assign journalists to stories, or simply ensure that they are delivered quickly. NewYear news desk is a fully fledged areawhere journalists can brainstorm, collect news and prepare it for broadcasting.

The NewYear News reading room is the reading studio were news anchors can read news in the most professional manner with well-equipped cameras and teleprompters.

The green screen lets you drop in whatever background images you want behind the anchors, guest etc. News Quest has a full-fledged green screen area with professional lighting.

The Production Control Room is the place in the News studio in which the composition of the outgoing program takes place. Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. The composition and outgoing of programs takes place in this well-equipped room. PCR is the technical hub of News Quest broadcasting operations.

NEWS QUEST is the new mantra of hope, truth and justice. News Quest is a new hope with a strong work ethic and management to lead the media sector, the fourth pillar of democracy, in the face of adversity today. News Quest molds a new generation of fearless and impartial journalists, applying the motto that those who do not know the value of journalism should not take the pen.